So, back to how to use Google Trends exactly? Below are 7 solid ways… How to Use Google Trends #1: Be In the Know of Seasonal Trends so You Can Create and Publish the Right Content At the Right Time Our take? We think being able to eliminate repeated searches, say from the same person over a short period gives you way better picture of which keyword to go for, for better results. If only the president raises up his hands in favor of publishing a particular content and a graph is plotted, GKP interprets that as 10 votes while GT shows it as just 1 vote. Okay…imagine a room containing 11 people where the president gets 10 points each time he raises up his hands versus floor members whose vote = 1 point. You see, volume vs popularity - needs some more clarification because they aren’t one and the same. Google Trends and Google Keyword Planner in action for the keyword, “flowers” respectively… #3: Google Trends is absolutely FREE to use #2: Google Trends is not the same as Google Keyword Planner: #1: Google Trends are used primarily for keyword research and content marketing strategy Put another way, it lets you gain insight into the hottest search trends of the moment as well as those developing in popularity over time.īefore we dig deep into how to use Google Trends, here are 3 things to keep in mind: Google Trends is an SEO tool that lets you compare the popularity of search terms and trends. Looking for the best ways to use Google Trends to your advantage as a digital marketer? You've come to the right place.
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