![]() ![]() However, package names can’t be changed, so you have to consider the keywords you want to put inside the package name as you launch your app for the first time. Our experience shows that the package name has less impact than before, but it is still a relevant ranking tactic. You can use that name to put the most important keywords inside for an additional keyword boost. Package name / Bundle IDĮvery app in Google Play has a unique package name. The keywords used in the developer name are indexed, and you can update the developer name whenever you want in the account settings in the Google Play Console. The developer name is shown below the app title in the Play Store. There are no specific rules about the keyword density, but we suggest you pay attention to your most important keywords and include them in the text several times. That is why putting the most relevant information in the first five sentences before the “show more” button is crucial. Google Play will index the keywords in the long description, but most of your store listing visitors won’t read it. The long description consists of 4.000 characters that you can use to write about how your app works, administrative information, details about your features, etc. Although it is tempting to spam this field with keywords, we suggest thinking about your audience first and then aligning your message with relevant keywords for your app. You have a maximum of 80 characters to give your users more information about your app. ![]() The second most important ranking factor is the short description that gives app marketers more chances for keyword rankings. Placing keywords at the beginning of the app title will give them a bit more weight, but you also need to ensure that your brand name is spotted early on and aligned with Google Play guidelines. There is a maximum of 30 characters that you can use, so plan carefully which keywords you will include. Make sure to place your most important keywords in the app title and that keywords are aligned with your brand name. App titleĪpp title is the most important ranking factor in the Play Store. The direct factors consider keywords and their placements, while indirect factors are not directly related to keywords. Google Play ranking factors can be direct or indirect. The success in one of these sources will influence the ranking algorithm to give you an additional boost with another source. However, your app can also receive traffic from Google Play Browse (users who find your app browsing in Play Store) and third-party referrers (users coming from untagged deep links). Sidenote: Google Play Search is the most significant source of traffic for the majority of apps. Now that you understand the basic principles of Google Play ranking, let's look at the ranking factors. The more successful you are with providing Google Play with the correct information about your app and at the same time having a quality app with an excellent user experience, the higher the chance to get and keep high rankings. The same app also needs ranking strength based on other factors such as the number of ratings, downloads, conversion rates, retention, etc. An app has to be relevant for ranking by using the right set of keywords in the metadata. To choose the proper order of the ranking apps, Google Play keeps an index of apps, primarily based on the keywords placed in metadata. The search algorithm uses the search queries to check for apps that need to satisfy a couple of main criteria to have a chance to appear in the search results. Google Play uses keywords as a starting point to understand the users' search intent. Big apps and publishers use app store optimization to succeed with their apps, so if you want to start competing with them, keep reading. This article will help you understand the most crucial ranking factors for Google Play ASO and will help you to start working on your app's organic traffic. The algorithm uses direct and indirect factors that carry different weights and may impact the success of your app differently. Like Apple's App Store, Google Play also uses an algorithm to identify, find and rank high-quality apps for its users. The concept of app store optimization or ASO refers to the set of tactics and methods that app publishers use to achieve high app rankings, get more downloads and improve their KPIs inside the Play Store. ![]() Overall, 77 languages are available in Google Play, and there are over 3 billion Android devices that app marketers try to reach with their apps. Google Play or Play Store is the world's largest app store, with over 3.5 million apps divided into 32 categories. ![]()
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